As the rules of social media seem to be constantly changing, it can be difficult for small businesses to keep up with them because they simply don’t have the time and resources to devote to this purpose, unlike their bigger counterparts. However, there is no denying that social media has a very important role to play in the world of marketing and cannot simply be ignored. Therefore, it is critical to invest some time in doing it right because this will help in growing your business exponentially.
How can you do that? The key is to understand the nuances of the best social media platforms for small businesses in 2018. What are they? Read on to find out:
The king of social media networks, Facebook is generally great for B2C brands rather than B2B. Some of the top industries that make use of this platform include real estate, entertainment, autos, retail, ecommerce and fashion. If a small business is unsure of which social media to start with for their brand, Facebook is a safe bet because of its global ubiquity.
As opposed to other networks, Facebook users are even spread across demographics, which makes it the friendliest platform when you wish to reach a diverse audience. Even if you don’t update frequently or don’t wish to invest in advertising, having a presence on Facebook is effective. You can post special offers, company news and custom content such as blogs, ebooks, photos, info graphics and videos.
Again, the major benefits of Twitter can be reaped by B2C brands, but B2B can also take advantage. In 2018, Twitter has demonstrated that it is the customer service area where it has the most strength because it has allowed companies to respond to customer queries quickly. Therefore, brands that are customer-centric can see great results when they use Twitter.
Some of the top performing industries on this platform include travel, health and wellness, ecommerce, hospitality, retail and news. Apart from customer service, brands can use Twitter for capturing attention by posting company updates, custom content and the latest trends and news.
This is a relatively ‘young’ platform as a vast portion of its users fall under the age of 25. This makes it ideally suited for brands that have a younger audience and wish to promote a light-hearted brand experience and message. Ecommerce, retail, news and information, food and beverage, entertainment and health and wellness are the top performing industries on this platform.
The primary strength of this social network lies in its huge share of users under 30. It is regarded as a fun platform that can be used for showcasing the personality of the brand to capture the energy and spirit of the younger audience. It is a great tool for engaging users and getting their attention if the business’s target audience is between 18 and 24.
This photo-sharing platform rose rather rapidly and has become a popular one for B2C businesses, especially those in the retail industry. Instagram offers an excellent opportunity to small businesses that have beautiful, eye-catching photographs to share and also a marketing strategy to do it. Other industries that have been doing quite well on Instagram include health and wellness, hospitality and travel, food and beverage, fashion, ecommerce, photography and beauty.
As far as users of the platform are concerned, statistics show that they have an overlap with Snapchat users, which means that younger age groups also dominate on Instagram. Thus, it is a great platform for selling your products or services. Professional photo and video quality might be a bonus, but even without it, you can still captivate your audience on Instagram.
While the rise of Instagram may have pushed it on the backburner, Pinterest is used by many for finding creative products, particularly those related to art, design, cooking, and home projects. B2C brands specializing in ecommerce, retail, health and wellness, home and garden, fashion, events and travel and hospitality find it useful. This visual platform also has a young audience, but unlike Snapchat and Instagram, it is dominated by women. Hence, small businesses appealing to a female audience should definitely include Pinterest in their social media marketing strategy.