From different brand opportunities, new features to consumer preferences, there is a lot of changes that have occurred in the social media landscape this year. Therefore, it has become a must for every marketer to come up with a solid social media strategy for refining their marketing plans and achieving their goals. The beauty of the social media world is that it is changing and evolving constantly and you have to keep up in order to survive. So, what are the social media trends that you need to pay attention to right now? Let’s take a look at some notable ones:
Every marketer worth their salt keeps up with the statistics and the latest ones show that by 2020, 80% of the global internet traffic would be attributed to videos. Even right now, a large number of business organizations that are using videos in their marketing campaigns have all reported positive results when it comes to ROIs. This means that social media marketing has to comprise of unique videos that can deliver the wow factor. You have to keep them precise and short and they should be able to engage the audience within the first few seconds. Plus, mobile friendly videos are a must.
This refers to any visual content that’s only available for a limited period of time. These short-lived posts and photos gained popularity thanks to Snapchat and Instagram and are all the rage these days. Brands and businesses can leverage this trend by posting snaps of their milestones as well as behind-the-scenes moments on a regular basis. Again, unique and engaging snaps and videos are needed so there is no harm in experimenting. The key is to stay as authentic and personal as possible and entertain your audience by telling a story and teaching them something new.
The use of live streaming is being promoted on a wide array of social media platforms including Facebook, YouTube, Snapchat, Twitter, Musical.ly, etc. According to reports, the video streaming market is expected to reach a staggering $70.5 billion by 2021. In addition, a greater number of people will be interested in watching live videos instead of just reading text-based posts. Businesses can use this social media trend by live streaming their events or doing a live Q&A session. Another option is to live stream the launch or manufacture of a product or any other important news.
This advancement has revolutionized the way people socialize on the internet. Marketers have been experimenting with augmented reality for a while now and it turns out that this technology can actually be useful in boosting sales and increasing customer engagement. If your business is not already looking into it, it might be time to use AR for enticing users about your new products. This will allow you to give your sales a boost through impulse buying and you will also be able to encourage social sharing thereby providing more exposure.
The fastest growing marketing channel these days is influencer marketing. It has become immensely popular in the world of social media because it can provide a 10 times higher conversion rate as compared to any other strategy. However, this can only happen if the business is able to find the right influencers and are able to add a personal touch to their approach. It is essential to be transparent because this makes it easy for influencers to use their ‘influence’. It is recommended that you should also track your ROI to measure the success of this campaign.
The number of smartphone users is growing every year, which has made it vital for marketers and businesses to optimize their content to suit the rising mobile users. There are numerous platforms that mobile users love, but Facebook, YouTube, Instagram, Snapchat and Twitter are the topmost and their mobile applications need to be leveraged. An efficient and smart content management system can be used and high quality content should be produced. All videos and images and other content should be optimized for mobile to provide a seamless and smooth experience to all users.
As long as businesses and brands keep up with these social media trends, they will be able to enjoy high returns from their marketing campaign.